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Li Long Textile stays firm in polypropylene industry
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China textile industry is going through a rough patch and exports have weakened due to global recession and related problems. Polypropylene industry is also experiencing similar pressures. With downstream buyers adopting the hand-to-mouth attitude, the manufacturers are high on inventories. However, the Li Long Textile Machinery Engineering Company is recording appre-
ciable sale of its polypropylene products in this highly competitive chemical fiber industry. Li Long is a joint venture enterprise between Taiwan’s Taichung Li Long International and the China-owned OShen Group. Its main materials come from petrochemical enterprises in Mainland China, but the most critical fiber additives must be imported from Taiwan. Experts believe that the success of this Company is because of its innovativeness. Reportedly, Li Long uses a technique where fibres get dyed during the production process itself. This not only saves costs but also keeps environmental protection problems at bay. Another factor is the Company’s focus on domestic market. Currently, 80 percent of the company production is sold in domestic market while only 20 percent is exported. Many other firms are now cutting their exports and concentrating on domestic market in these tough times. Li Long is even looking to expand its capacity. It is aiming to have the production expanded from 3000 tons to 6000 tons in future.
 
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